UNDER CONSTRUCTION…

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Any title should be in the font Didot (Regular) in uppercase. The typeface’s ease to portray timelessness and elegance is why it has been chosen to represent Jermy & Westerman’s brand.

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Avenir (Book) in standard sentence case has been selected as the typeface for any body text. This modern typeface works to conveniently juxtapose the classic appearance of Didot to highlight the nature of Jermy & Westerman’s brand, giving life to the old and being sustainable in our approach.

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Any subtitles or additional text that needs to stand out can be in the font Avenir (Black) in standard sentence case. With the same reasoning for use as the body text (shown above), the boldness of this typeface helps to emphasise anything that is not a title.